SERVICES
ART DIRECTION
CONTENT PRODUCTION
SOCIAL MEDIA MANAGEMENT
YEAR
2025-2026
INFO
Tiger Blue is a 34-metre traditional Indonesian phinisi offering private luxury sailing journeys through Komodo, Raja Ampat, the Banda Sea and beyond. With five en-suite cabins, a private chef and an experienced Indonesian crew, it's a true sea safari through the heart of the Indonesian archipelago.
THE BRIEF
Tiger Blue came to us with a wealth of beautiful photography, but its feed read more like a gallery than a brand. The owners wanted to stay firmly luxury while feeling more approachable, with a clear identity and personality that would set them apart from every other charter in the archipelago.
OUR APPROACH
We joined the crew on a seven-day content voyage, capturing a huge library of new stories, reels and grid content that brought the experience to life. Our focus was escapism with a sense of fun: the warmth of the team, the people and culture of Indonesia and the breathtaking beauty of the archipelago. We introduced graphic design to the feed for the first time, mixing educational stories about the boat, crew, history and destinations with trending reels and cinematic footage, giving Tiger Blue a brand personality as memorable as the journey itself.
