SERVICES
CREATIVE DIRECTION
MARKETING STRATEGY
COPYWRITING & ADS
YEAR
2018-2026
INFO
Samapura is a Bali-born jewellery brand creating handcrafted macramé gemstone bracelets with intention. Lovingly made in Bali from semi-precious stones and premium yarn, with fair trade and sustainability at its heart, the brand now sells worldwide and is stocked in hotels across Bali and with retailers in Europe, China and Asia.
THE BRIEF
When Samapura joined us in 2018, the brand was just getting started, with eight bracelet designs and a big vision. The founder needed a partner who could do far more than post: someone to shape the brand's story, build an audience from the ground up and help turn a small collection into a global name.
OUR APPROACH
Samapura is one of our longest partnerships and our role goes well beyond a standard retainer. We act as an extension of the marketing team, leading business and content strategy, art directing the in-house creator team and handling copywriting, ad creatives, website copy, email marketing, AI photography and new campaign development. Together we've grown Samapura from eight designs to more than 500, with over 119,000 organic followers on Instagram and 90,000 on TikTok.
