SERVICES
SOCIAL MEDIA MANAGEMENT
STRATEGY
CONSULTANCY
YEAR
2025-2026
INFO
BLACKSAND is an island-wear label born in Bali, made for women who move through the world with confidence and sensual ease. Founded by a designer with a clear creative vision, the brand launched with striking photography, a defined colour palette and a considered visual identity.
THE BRIEF
As a startup preparing to launch, BLACKSAND had every visual element in place except a social media strategy. There were no posting guidelines, no defined voice and no plan for how the brand would show up online. The founder needed a partner who could translate her vision into a social presence that felt exactly right from day one.
OUR APPROACH
We worked in close collaboration with the founder to define who BLACKSAND is online, building the social media strategy, brand voice and content concepts across grid, stories, carousels and reels. Our reels leaned into 80s soundtracks and a wide range of vintage-inspired photo edits, giving the brand a nostalgic, editorial edge that set it apart. Ongoing competitor analysis kept every decision sharp, so a brand just starting out could launch with the confidence of an established label.
