Your Instagram Is Now a Search Engine
Since July 2025 your Instagram posts can show up on Google. Here's how to make the most of it.
Since July 2025 your Instagram posts can show up on Google. Here's how to make the most of it.
Since July 2025, public posts from Instagram business and creator accounts can appear in Google search results. At the same time, more people than ever search for restaurants, salons, villas and products directly on Instagram and TikTok. Your social media is no longer just a feed. It's a search engine and every post is a chance to be found.
Since July 2025, public posts from Instagram business and creator accounts can appear in Google search results. At the same time, more people than ever search for restaurants, salons, villas and products directly on Instagram and TikTok. Your social media is no longer just a feed. It's a search engine and every post is a chance to be found.
The good news is that a few small habits make a big difference. Put your key words in your profile name and bio, for example 'Beach Club Canggu' or 'Facial Bar Bali'. Write captions that start with a clear first line describing what the post is about. Add alt text to your images. Mention your location naturally. Hashtags still help a little but descriptive captions now matter far more.
The good news is that a few small habits make a big difference. Put your key words in your profile name and bio, for example 'Beach Club Canggu' or 'Facial Bar Bali'. Write captions that start with a clear first line describing what the post is about. Add alt text to your images. Mention your location naturally. Hashtags still help a little but descriptive captions now matter far more.
Social SEO won't make you go viral overnight. It works quietly in the background, helping the right people find you weeks and months after you post. For local businesses in Bali that rely on tourists searching before they arrive, that's one of the most valuable things your social media can do.
Social SEO won't make you go viral overnight. It works quietly in the background, helping the right people find you weeks and months after you post. For local businesses in Bali that rely on tourists searching before they arrive, that's one of the most valuable things your social media can do.
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